"Once we know **why you want to do something and what it will do for others**, the big question most people want to know next is **how you will deliver it**." ([Location 1047](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1047)) --- **Tags** -- [[quotes]], [[sales]], [[marketing]], [[client-service]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]