"[[Richard Branson]] has a big why: ‘to **shake up old industries and give customers a more delightful experience**’. [[Virgin]] delivers three main promises: **to give customers a better deal; to make its service fun; and to champion the needs of customers**. How they deliver it is through trains, planes, credit cards, phones, festivals… and about 150 other businesses." ([Location 1050](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1050)) --- **Tags** -- [[quotes]], [[marketing]], [[organisational-culture]], **Source** -- [[20250303112500 - B - Key Person of Influence]]