"Once you have decided on the type of book you will produce, **it is very important to consider the message you want your reader to walk away with**. My writing coach says that **a great book must answer at least one significant question that the reader is trying to answer**. Your readers may be asking themselves: ‘How do I have difficult conversations with an employee?’ ‘How do people become wealthy, starting from scratch?’ ‘How do I protect my valuable business ideas?’ The reader’s core question forms the theme of your book, and each chapter, interview or section is giving another key piece of information that answers this question." ([Location 1218](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1218)) --- **Tags** -- [[quotes]], [[writing]], [[blogging]], [[writing-as-thinking]], [[books]], [[personal-branding]], [[marketing]], **Source** -- [[20250303112500 - B - Key Person of Influence]]