"When you plan your book, **you put the key question on a large piece of paper and brainstorm all of the connected questions people in your micro-niche might ask**. Explore the content you need to share with them to fully answer their questions." ([Location 1226](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1226)) --- **Tags** -- [[quotes]], [[writing]], [[blogging]], [[writing-as-thinking]], [[books]], [[personal-branding]], [[marketing]], [[specialisation]] **Source** -- [[20250303112500 - B - Key Person of Influence]]