"A service can be packaged up like a product. **You can give your service a name, it can have a method, it can have a brochure, it can be delivered by other trained professionals**. This productised service could include elements that are standardised and elements that are bespoke. Don’t fall into the trap of thinking you deliver a service and this step can’t apply to you. Treat your service like a product and you’ll see an uplift." ([Location 1364](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1364)) --- **Tags** -- [[quotes]], [[client-service]], [[product-management]], [[law-firm-business]], [[marketing]], **Source** -- [[20250303112500 - B - Key Person of Influence]]