"No matter what industry you are in, **you need to share the ideas that make you unique**. Explain to people what’s so special about the way you deliver your service. Give them a peek behind the curtain at some of the things you take for granted but your customers never knew." ([Location 1400](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1400)) --- **Tags** -- [[quotes]], [[personal-branding]], [[client-service]], [[law-firm-business]], [[marketing]] **Source** -- [[20250303112500 - B - Key Person of Influence]]