"Everyone should have a free product. **The person who will dominate your industry in the next ten years will be the one who is able to give more away for free than anyone else**. The fastest growing companies in the 2000s were all companies that gave away incredible value for free – Google, Facebook, Twitter, LinkedIn. **The best thing you can give away for free is an information product that educates people as to why they should do business with you**." ([Location 1411](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1411)) --- **Tags** -- [[quotes]], [[marketing]], [[personal-branding]], [[sales]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]