"People spend a lot of time and money producing lame-duck products **that just lack value because they are too general**. **If you create a product that helps solve a very real and specific challenge that people have, it will perform**. If you want to sell an information kit on some general subject like How to be a good parent, it probably won’t stand out. If, however, you hone your micro-niche and create a product like How to be an amazing single parent while still working your high-pressure, city job, you will find that parents facing this challenge will beat down your door. **A product that solves a specific problem is seen as valuable; if it’s too general it seldom gets traction**." ([Location 1440](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1440)) --- **Tags** -- [[quotes]], [[specialisation]], [[sales]], [[marketing]], [[law-firm-business]] **Source** -- [[20250303112500 - B - Key Person of Influence]]