"**Information is so readily available that its value has fallen considerably**. Up until the 2000s, people would buy information and place a high price on it. They would pay for CD sets, seminars, videos, documents, reports and the like. Today all of those are freely available on any smart phone, so they’re not something people will pay a lot for – if anything. **The real money comes from offering an implementation solution. At the same time as information has fallen in value, the value of getting something done for you has risen. People are time poor and drowning in options**." ([Location 1450](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1450)) --- **Tags** -- [[quotes]], [[law-firm-business]], [[marketing]], [[sales]], [[intangible-assets]], [[organisational-agility]], **Source** -- [[20250303112500 - B - Key Person of Influence]]