"It’s the same in most industries. One of our KPI Program clients is a respected intellectual property lawyer. We helped her create several information products and write a book. **As a result, hundreds of people want her firm to advise on their business and she’s created a productised service to streamline that process and to make her service available to people all over the world**." ([Location 1457](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1457)) --- **Tags** -- [[quotes]], [[marketing]], [[sales]], [[law-firm-business]], **Source** -- [[20250303112500 - B - Key Person of Influence]]