"When I think about partnerships, **it starts with the right spirit of intent. You can’t fake it when it comes to a successful partnership: you genuinely have to care about the wants and desires of the person you’re doing the deal wit**h. You need to see it from their side of the table and work as hard for them as you want them to work for you – or even more so." ([Location 1647](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1647)) --- **Tags** -- [[quotes]], [[team-work]], [[collaboration]], [[joint-ventures]], **Source** -- [[20250303112500 - B - Key Person of Influence]]