"One of the key differences between Key People of Influence and everyone else is that KPIs **don’t go out looking for clients, they go looking for partnerships**. Going out to a networking event looking for a client is like trying to get to China on foot. If you want to go to China, you don’t want to go one step at a time, you want to figure out who already flies there in a jet. **KPIs only go networking to find leverage. They are looking for people who have a big database of clients, a channel of distribution, a great brand, an awesome product or some other key aspect of value or leverage**." ([Location 1738](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1738)) --- **Tags** -- [[quotes]], [[networking]], [[collaboration]] **Source** -- [[20250303112500 - B - Key Person of Influence]]