"To step things up as a Key Person of Influence, **forget looking for clients and start looking for relationships that can benefit both parties**. "Your job is to discover: People who have a **list of potential clients**. People interested in **co-producing something**. People with **products that could be attractive to your contact list**. People who would make a **valuable addition to your team**. People who could be a **beneficial contact for someone you know**." ([Location 1745](https://readwise.io/to_kindle?action=open&asin=B00NVQE4T8&location=1745)) --- **Tags** -- [[quotes]], [[networking]], [[collaboration]], [[sales]], [[marketing]], **Source** -- [[20250303112500 - B - Key Person of Influence]]