"Strategy is **how a company achieves its goals by deploying its scarce resources to gain a sustainable competitive advantage**." ([Location 261](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=261)) --- **Tags** -- [[quotes]], [[organisational-strategy]], [[competitive-advantage]], **Source** -- [[20250317012611 - B - Key Strategy Tools]]