"A customer group is distinctive **if the customers have distinct characteristics and are typically reachable through distinct marketing routes**." ([Location 424](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=424)) --- **Tags** -- [[quotes]], [[marketing]], [[organisational-strategy]], [[customer-groups]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]