"**How many products** does your business offer? To **how many customer groups**? **Multiply the two numbers together and that’s how many business segments** you serve." ([Location 433](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=433)) --- **Tags** -- [[quotes]], [[organisational-strategy]], [[product-mix]], [[customer-groups]], [[business-segments]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]