"Often one sees a pie chart or two of sales by main product line, or sales by region or country, but what is left out is: **Sales by product/market segment** – that is, **sales of a specific product line to a specific customer group** That same information over time, say over the last three years." ([Location 438](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=438)) --- **Tags** -- [[quotes]], [[business-segments]], [[product-mix]], [[customer-groups]], [[data-analytics]], [[market-research]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]