"**Your product must be couched in terms of its benefits to the customer. That is the business proposition**. Not the way in which your product can do this, do that, at this price. But in the way in which your product or service can benefit the target customer. ([Location 496](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=496)) --- **Tags** -- [[quotes]], [[product-management]], [[client-service]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]