"**A goal is something your business aims to be**, as described in words. **An objective is a target** that helps to measure whether that goal is achieved, and is typically set out in numbers." ([Location 760](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=760)) --- **Tags** -- [[quotes]], [[goal-setting]], [[objectives-and-key-results]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]