"Many of these values can also seem trite and obvious, hardly worth stating – for example, ‘we believe in honesty and integrity in business’ or ‘we comply with all applicable laws and regulations’. **It is hard to imagine a firm flaunting contrary goals**: ‘we believe in dishonesty and duplicity, and strive to evade all laws and regulations that constrain our profitability’!" ([Location 924](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=924)) --- **Tags** -- [[quotes]], [[goal-setting]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]