"**Core purpose is your firm’s ‘fundamental reason for being**’. Core values are your firm’s ‘essential and enduring tenets – timeless guiding principles that require no external justification’." ([Location 1120](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=1120)) --- **Tags** -- [[quotes]], [[organisational-values]], [[organisational-culture]], **Source** -- [[20250317012611 - B - Key Strategy Tools]]