"**Customer purchasing criteria**. These are the main questions to put on your questionnaire: What are your main criteria in buying this service? What do you expect from your providers? How important are each of these criteria? Which are more important than others? How would you rank them? Will these criteria become more or less important over time? Are any other criteria likely to become important in the future?" ([Location 2554](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=2554)) --- **Tags** -- [[quotes]], [[asking-questions]], [[market-research]], [[sales]], **Source** -- [[20250317012611 - B - Key Strategy Tools]]