"Performance. **Here are some performance-related questions**: How do you think our firm meets those criteria? How do we perform? How do other providers perform? Do they better meet those criteria? Who performs best against those most important criteria? ([Location 2561](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=2561)) --- **Tags** -- [[quotes]], [[asking-questions]], [[market-research]], [[sales]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]