"The holy grail of **blue ocean strategy is to create: Differentiated Product + Low Cost** = Value Innovation." ([Location 3587](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=3587)) --- **Tags** -- [[quotes]], [[blue-ocean-strategy]], [[innovation]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]