"They put forward **six principles for creating and capturing blue oceans**: "Reconstruct market boundaries. "Focus on the big picture. "Reach beyond existing demand. "Get the strategic sequence right. "Overcome organisational hurdles. "Build execution into strategy." ([Location 3589](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=3589)) --- **Tags** -- [[quotes]], [[blue-ocean-strategy]], [[innovation]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]