"That is very much what [[Adam Hartung]] believes. Author of Create **Marketplace Disruption: How to Stay Ahead of the Competition**, he is an unabashed proponent of the ‘whitespace’ school of strategy – see Mintzberg and Maletz and Noria in Tool 69." ([Location 3688](https://readwise.io/to_kindle?action=open&asin=B00BU0NELQ&location=3688)) --- **Tags** -- [[quotes]], [[reading-list]] **Source** -- [[20250317012611 - B - Key Strategy Tools]]