"In many failed transformations, you find **plans and programs trying to play the role of vision**. As the so-called quality czar for a communications company, Conrad spent much time and money producing four-inch-thick notebooks that described his change effort in mind-numbing detail. The books spelled out procedures, goals, methods, and deadlines. But **nowhere was there a clear and compelling statement of where all this was leading**. Not surprisingly, when he passed out hundreds of these notebooks, most of his employees reacted with either confusion or alienation. The big thick books neither rallied them together nor inspired change. In fact, they may have had just the opposite effect." --- **Tags** -- [[quotes]], [[change-management]], [[vision-statements]], [[leadership]], **Source** -- [[20250320103315 - B - Leading Change]]