"**Outsiders can be helpful here. Ask well-informed customers, suppliers, or stockholders what they think**. Is the urgency rate high enough? Is complacency low enough? Don’t just talk to fellow employees who have the same incentives as you to discount reality. And don’t ask these questions only of a few friends on the outside. Talk to others who know your firm or even to people who seem to be at odds with your organization. And, most important, muster up the courage to listen carefully." --- **Tags** -- [[quotes]], [[asking-questions]], [[customer-feedback]], [[market-research]], **Source** -- [[20250320103315 - B - Leading Change]]