"**Vision refers to a picture of the future with some implicit or explicit commentary on why people should strive to create that future**. In a change process, a good vision serves three important purposes. "First, by **clarifying the general direction for change**, by saying the corporate equivalent of “we need to be south of here in a few years instead of where we are today,” it simplifies hundreds or thousands of more detailed decisions. "Second, it **motivates people to take action** in the right direction, even if the initial steps are personally painful. "Third, it helps **coordinate the actions of different people**, even thousands and thousands of individuals, in a remarkably fast and efficient way." --- **Tags** -- [[quotes]], [[vision-statements]], [[motivation]], [[leadership-vs-management]], [[change-management]] **Source** -- [[20250320103315 - B - Leading Change]]