"... **the most effective transformational visions I’ve seen in the past few years all seem to share the following** characteristics: 1. **They are ambitious** enough to force people out of comfortable routines. Becoming 5 percent better is not the goal; becoming the best at something is often the goal. 2. They aim in a general way at **providing better and better products or services** at lower and lower costs, thus appealing greatly to customers and stockholders. 3. They **take advantage of fundamental** trends, especially globalization and new technology. 4. They make no attempt to exploit anyone and thus **have a certain moral power**." --- **Tags** -- [[quotes]], [[vision-statements]], [[client-service]], [[business-strategy]], [[motivation]] **Source** -- [[20250320103315 - B - Leading Change]]