"Creating an effective vision - First draft: The process often starts with **an initial statement from a single individual**, reflecting both his or her dreams and real marketplace needs. - Role of the guiding coalition: The **first draft is always modeled over time by the guiding coalition** or an even larger group of people. - Importance of teamwork: The group process never works well without a minimum of effective teamwork. - Role of the head and the heart: Both **analytical thinking and a lot of dreaming are essential** throughout the activity. - Messiness of the process: Vision creation is usually **a process of two steps forward and one back**, movement to the left and then to the right. - Time frame: Vision is never created in a single meeting. The activity takes months, sometimes years. - End product: The process **results in a direction for the future** that is desirable, feasible, focused, flexible, and is conveyable in five minutes or less." --- **Tags** -- [[quotes]], [[change-management]], [[vision-statements]] **Source** -- [[20250320103315 - B - Leading Change]]