"The purely intellectual task, the part that could be done by a strategy consultant, is difficult enough, but that often is a minor part of the overall exercise. **The emotional work is even tougher**: letting go of the status quo, letting go of other future options, coming to grips with the sacrifices, coming to trust others, etc. **Yet after they are done with this most difficult work, those on a guiding coalition often act as if everyone else in the organization should become clear and comfortable with the resulting vision in a fraction of that time**" --- **Tags** -- [[quotes]], [[change-management]], [[vision-statements]], [[emotions]], **Source** -- [[20250320103315 - B - Leading Change]]