"Key elements in the **effective communication of vision**: - **Simplicity**: All jargon and technobabble must be eliminated. - **Metaphor, analogy, and example**: A verbal picture is worth a thousand words. - **Multiple forums**: Big meetings and small, memos and newspapers, formal and informal interaction—all are effective for spreading the word. - **Repetition**: Ideas sink in deeply only after they have been heard many times. - **Leadership by example**: Behavior from important people that is inconsistent with the vision overwhelms other forms of communication. - **Explanation of seeming inconsistencies**: Unaddressed inconsistencies undermine the credibility of all communication. - **Give-and-take**: Two-way communication is always more powerful than one-way communication. --- **Tags** -- [[quotes]], [[communication-skills]], [[leadership]], [[vision-statements]], [[change-management]] **Source** -- [[20250320103315 - B - Leading Change]]