"**The most carefully crafted messages rarely sink deeply into the recipient’s consciousness after only one pronouncement**. Our minds are too cluttered, and any communication has to fight hundreds of other ideas for attention. In addition, a single airing won’t address all the questions we have. As a result, effective information transferral almost always relies on repetition." --- **Tags** -- [[quotes]], [[consistency]], [[communication-skills]], [[change-management]], [[leadership]] **Source** -- [[20250320103315 - B - Leading Change]]