"... we often don’t think through carefully enough **what new behavior, skills, and attitudes will be needed when major changes are initiated**. As a result, we don’t recognize the kind and amount of training that will be required to help people learn those new behaviors, skills, and attitudes. "Second, we sometimes do recognize correctly what is needed, **but when we translate that into time and money, we are overwhelmed by the results**. How can anyone justify sending 10,000 people to a two-day training course? Or spend $3 million on a special educational effort?" --- **Tags** -- [[quotes]], [[change-management]], [[organisational-development]] **Source** -- [[20250320103315 - B - Leading Change]]