"The role of short-term wins: - **Provide evidence that sacrifices are worth it**: Wins greatly help justify the short-term costs involved. - **Reward change agents** with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation. - Help **fine-tune vision and strategies**: Short-term wins give the guiding coalition concrete data on the viability of their ideas. - **Undermine cynics** and self-serving resisters: Clear improvements in performance make it difficult for people to block needed change. - Keep bosses on board: Provides those higher in the hierarchy with **evidence that the transformation is on track**. - **Build momentum**: Turns neutrals into supporters, reluctant supporters into active helpers, etc." --- **Tags** -- [[quotes]], [[progressing-slowly]], [[objectives-and-key-results]], [[change-management]], [[organisational-strategy]], [[cynicism]], [[momentum]] **Source** -- [[20250320103315 - B - Leading Change]]