"Culture is not something that you manipulate easily. Attempts to grab it and twist it into a new shape never work because you can’t grab it. **Culture changes only after you have successfully altered people’s actions**, after the new behavior produces some group benefit for a period of time, and after people see the connection between the new actions and the performance improvement." --- **Tags** -- [[quotes]], [[organisational-culture]], [[change-management]], [[hindsight-bias]] **Source** -- [[20250320103315 - B - Leading Change]]