"To reach that theoretical billion-dollar mark, **we would have to begin selling to mass merchants or department stores. This challenged the basic design principles we had established for ourselves as the makers of the best hardware**. Can a company that wants to make the best-quality outdoor clothing in the world be the size of [[Nike]]? Can a ten-table, three-star [[French]] restaurant retain its third star when it adds fifty tables? Can you have it all?" ([Location 882](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=882)) --- **Tags** -- [[quotes]], [[organisational-values]], [[vision-statements]], [[making-decisions]], [[specialisation]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]