"I did know that we had become unsustainable and that **we had to look to the Iroquois and their seven-generation planning, and not to corporate [[America]], as models of stewardship and sustainability**. As part of their decision process, the [[Iroquois]] had a person who represented the seventh generation in the future. If [[Patagonia]] could survive this crisis, **we had to begin to make all our decisions as though we would be in business for a hundred years**. We would grow only at a rate we could sustain for that long." ([Location 1097](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1097)) --- **Tags** -- [[quotes]], [[sustainability]], [[long-term-thinking]], [[growth]], [[organisational-values]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]