"In 1992, [[Inc. magazine]] published a very negative article on [[Patagonia]]. The article concluded by questioning our chances of surviving the nineties: “Yvon Chouinard touts his company as a model for the future, when, in fact, its time may already have passed.”" ([Location 1144](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1144)) --- **Tags** -- [[quotes]] **Source** --