"**People have too many choices these days**. They are tired of constantly having to make decisions, particularly when it takes a major effort to make intelligent decisions—i.e., knowing the difference between all the breathable/waterproof fabrics. For most people, separating the men’s styles from the women’s is hard enough. **The best restaurants in the world have set menus, and the best ski shops have already decided which skis are best for your skill or price level. [[The Dalai Lama]] says too much choice brings unhappiness.**" ([Location 1400](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1400)) --- **Tags** -- [[quotes]], [[decision-fatigue]], [[making-decisions]], [[essentialism]], [[product-management]], [[product-mix]] **Source** -- [[20250423082057 - B - Let My People Go Surfing]]