"**When I die and go to hell, the devil is going to make me the marketing director for a cola company**. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. **Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition**." ([Location 1419](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1419)) --- **Tags** -- [[quotes]], [[monopolies]], [[product-design]], [[design]], [[product-management]], [[product-mix]], [[marketing]], [[advertising]], [[sales]] **Source** -- [[20250423082057 - B - Let My People Go Surfing]]