"**All our customers are not equal in our eyes. There are indeed some we favor more than others. These are our core customers, those for whom we actually design our clothes**. To understand this more clearly, we can look at our customers as if they existed in a series of concentric circles. In the center, or core circle, are our intended customers." ([Location 1534](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1534)) --- **Tags** -- [[quotes]], [[market-research]], [[target-market]], [[customer-groups]], [[organisational-values]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]