"Second, we decided that we would sell “clothing made with organically grown cotton” rather than “organic clothing.” **The difference seems small, but we didn’t want to mislead buyers** about the fact that we would still be using synthetic dyes and conventional cotton thread in the production." ([Location 1610](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1610)) --- **Tags** -- [[quotes]], [[organisational-values]], [[honesty]], [[transparency]] **Source** -- [[20250423082057 - B - Let My People Go Surfing]]