"Being first offers tremendous marketing advantages, not the least of which is you have no competition. **Coming in second, even with a superior product at a better price, is often no substitute for just plain being first**." ([Location 1755](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=1755)) --- **Tags** -- [[quotes]], [[first-mover-advantage]], [[business-strategy]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]