"Just as Patagonia makes products for a deeper, less distracted experience of the world and its wild places, **our image has to convey refuge from, and offer an alternative to, a virtual world of fast-moving, mind-skimming (and -numbing) pictures and sound**. In order to tell our whole story, we need the customers’ undivided attention." ([Location 2239](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=2239)) --- **Tags** -- [[quotes]], [[attention]], [[mindfulness]], [[essentialism]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]