"We have three general guidelines for all promotional efforts by [[Patagonia]], both within and beyond the pages of the catalog: **Our charter is to inspire and educate rather than to promote**. We would rather earn credibility than buy it. **The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press. We advertise only as a last resort** and usually in sport- specific magazines." ([Location 2329](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=2329)) --- **Tags** -- [[quotes]], [[organisational-values]], [[advertising]], [[sales]], [[referrals]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]