"We work hard to bring our stories to reporters, whether about new products, our stands on environmental issues, or our child-care program. But we don’t produce glossy PR kits or throw elaborate press parties at trade shows. **We believe the best way to get press is to have something to say.**" ([Location 2352](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=2352)) --- **Tags** -- [[quotes]], [[public-relations]], [[copywriting]], [[branding]] **Source** -- [[20250423082057 - B - Let My People Go Surfing]]