"We never wanted to be a big company. **We want to be the best company, and it’s easier to try to be the best small company than the best big company**. We have to practice self-control. Growth in one part of the company may have to be sacrificed to allow growth in another. It’s also important that we have a clear idea of what the limits are to this “experiment” and live within those limits, knowing that the sooner we expand outside them, the sooner the type of company we want will die." ([Location 2421](https://readwise.io/to_kindle?action=open&asin=B01A6EQFZ8&location=2421)) --- **Tags** -- [[quotes]], [[specialisation]], [[organisational-values]], [[self-control]], [[growth]], [[making-decisions]], **Source** -- [[20250423082057 - B - Let My People Go Surfing]]