"If you can **get the other party to reveal their problems**, pain, and unmet objectives—if you can get at what people are really buying—**then you can sell them a vision of their problem that leaves your proposal as the perfect solution**." --- **Tags** -- [[quotes]], [[listening]], [[framing]], [[asking-questions]], [[sales]], [[marketing]], [[problem-solving]], [[skepticism]], [[negotiations]] **Source** -- [[202507101253 - B - Never Split the Difference]]